Lead with me. Live. Every week.
You got promoted for being good at the job. Nobody taught you to lead.
I've seen it in every room I speak in. The best rep becomes the manager. The best tech runs the shop. Then the skill that earned the title stops being the skill that matters, and they start doing everyone's job for them.
The SEAL teams taught me that leaders aren't born in a weekend. They're built in reps, one evolution at a time, with someone checking that you did the work.
So that's how this runs. Every week for a year, you get on a live call with me. I teach one framework from the Blueprint. You run it on your team. Next week you tell me what happened.
— Brandon
Brandon
on stage
This is how I teach. Same energy, same standards, on your screen every week.
Every Tuesday, the same drill.A tight hour with a fixed run of show, so you can block it once and protect it all year.
Debrief
We start with last week's Execution Order. Who ran it, what happened on the floor, what broke.
One framework
I teach this week's session from the Blueprint, with the real examples behind it.
Your situation
Members bring a live problem from their team and we work it out in front of everyone.
Execution Order
One specific action you run with your team before next Tuesday. No order, no progress.
In your portal
The full replay and the written order land in your member portal within a day, so a missed week never puts you behind.
A workshop won't fix it. Reps will.
A one-day seminar fades by Thursday. A book sits on the nightstand. What changes a team is one idea a week, used for real, with someone asking if you did it. Fifty-two weeks of that and you lead differently.
52 sessions
The full year, in the order we run it. Tap any square to see that week's session.
Phase I · The Mindset
Welcome to the Academy: Casualness Creates Casualties
Taught live, then your Execution Order for the week and the member debrief.
I · The Mindset
Weeks 1–12 · lead yourself first
- Wk 1Casualness creates casualties
- Wk 2You fall to the level of your systems
- Wk 3–4Accountability as a process, and your first SOP
- Wk 5–8The MINDSET letters, starting with the CALM framework
- Wk 9–12Four stages of mastery, Copy the Best, and SEAR
II · The Skillset
Weeks 13–36 · lead your people
- Wk 13–14Communication and direction that survives the handoff
- Wk 15–16EDGE and SOSS: people who own it
- Wk 17–20ELITE Coaching, COACHH, LEAD, DRILL, RESET, BOOST
- Wk 21–24You can't pour from an empty leader: the Six F's
- Wk 25–28Identity, not income, and IGNITE
- Wk 29–32Trust: building it and rebuilding it
- Wk 33–36The Infected, FORCE, TRACK and BAMFAM
III · The Multiplier
Weeks 37–52 · build leaders who build leaders
- Wk 37–38The three gaps that kill growth, and the 70/80 rule
- Wk 39–40I Do, You Watch, and the pipeline from NPOM to General
- Wk 41–44Autonomy, non-negotiables, earned ownership, accountability loops
- Wk 45–48Culture is the game, CULTURE, and the BEAR cycle
- Wk 49–51Legacy and your personal ELITE operating system
- Wk 52Graduation: the debrief of debriefs
200Start First Phase
The ones who finish keep showing up.
About 200 men start SEAL training. By the end of Hell Week some classes are down to 15. The finishers were never just the strongest guys. They were the ones who showed up for the next evolution, every time, next to their team.
Leadership works the same way. That's why this is 52 weeks, and why it's live.
Built for people who lead a team and carry a number.
You belong here if
- You manage people on a floor, in a shop, in the field, or on a sales team
- You just got promoted and want a real system instead of guesswork
- You've led for years and your team has stopped growing
- You want someone to ask every week what you actually did
Skip it if
- You want a course to watch once and forget
- You won't run the Execution Order on your team
- You want theory with no field work
- You want an income plan. This is leadership training, and no earnings are promised.
Your seat for the year
52 live sessions with me
Every TuesdayTeaching, the debrief and live hot seats. About an hour each.
Replay vault
Within 24 hoursEvery session recorded and posted to your member portal.
52 Execution Orders
WeeklyThe one action to run with your team before the next call.
Member debrief thread
WeeklyPost your result and see how other leaders ran it.
Week 52 certificate
GraduationFinish the year and earn the Elite 52 certificate.
Monthly
$200/ month
Cancel anytime.
- Every live session and replay
- All 52 Execution Orders
- Member portal and debrief thread
Full year
Best value$1,997/ year
One payment. About $38 a week, and you save $403.
- Everything in Monthly
- Bonus: The ELITE Leadership Blueprint audiobook, read in my voice
- One payment, nothing to think about for 12 months
Leading 10 or more people?
Bring the whole team through Lead Elite Academy. Company licenses add the member portal, the leadership baseline assessment and a GM dashboard, and cost less per seat than individual memberships.
Straight answers
What if I miss a live session?
The replay is in your member portal within 24 hours, with that week's Execution Order. Watch it, run the order, and post in the debrief like everyone else.
When are the sessions?
Every Tuesday at 12:00 PM Eastern, for about an hour. Same time every week.
I'm joining mid-year. Where do I start?
You join the group live on the current week. The weeks before you joined open as replays, and you finish them after week 52, so you still get all 52.
Does this work outside car dealerships?
Yes. The frameworks come from the SEAL teams and years of coaching leaders in automotive, home services, solar, insurance and sales. If you lead people toward a number, it applies.
Do I need the book?
No. Each session teaches the framework from scratch. Annual members get the audiobook as a bonus.
Can my company pay for it?
Yes, and most will. Bringing 10 or more people? Apply for a Lead Elite Academy company license instead.
How does billing work?
Monthly members pay $200 a month and can cancel anytime. Annual members pay $1,997 once. Account questions go to [email protected].
Stop being
the bottleneck.
A year from now you're either running the same Monday meeting, or you have a team that runs without you. I'll be live every Tuesday either way. Come build it with me.